GOLDEN MEAN

2012

billboard

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Bačvice Beach, one of the favorite cliché pictures of Split, a place for relaxation and recreation, the ideal "golden" mean for leisure

the City of Split is also a cliché, and so is the life in this city

to deviate from the accepted norms, whether by being above average or below it, isn't favorably looked upon, and it usually brings the "appropriate" tag. "golden mean" is fostered - a mediocre approach to all levels of existence

this jumbo poster invites us to Dionysian enjoyment of life; leaving all worries, problems, tasks and responsibilities  behind...

the standard unimaginative form of advertising Croatian tourist attractions has been adopted: a photo-landscape that can be identified only by the title

all of this takes place in the country whose main source of income is tourism, i.e. where the jobs are created through other people's leisure